Recently, I took part in an Economist Intelligence Unit podcast on ‘global digital cultures’ with Kathy Sheehan, SVP of Cassandra market research, and Ravi Govada, head of global market research at hospitality start-up Selina. We discussed how trends are shaped and shared in the digital age, and the possibility that a shared transnational youth culture is emerging across different platforms. Being a researcher focused on the impact of the internet and social media on politics, culture, conflict and development the Horn of Africa, it was an unusual experience for me to be in conversation with US-based market research professionals like Kathy or hospitality entrepreneurs like Ravi. For the latter, it quickly became clear that we might end up talking about very different types of ‘digital nomad’: Ravi focusing on young, western, affluent, professionals looking for opportunities for flexible work and leisure; and me considering people like nomadic pastoralists in the Horn of Africa and the different ways they use and innovate with digital technologies.
Continue reading “Global youth cultures and digital nomads: a podcast discussion”